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Our today’s generation is a digital generation. Before we understand the scope of digital marketing in India  2023, let us first understand this industry. Digital marketing is a marketing strategy to promote products/services online. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable to digital marketing.

In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used devices globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

To understand the scope of Digital Marketing in India, we must understand its advantages and how it can sustain over a period of time until we get a new generation of communication.

Targeting the Audience:

In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Most of the marketing methods were aimed @ mass marketing of the product. Today with digital marketing we have so many customized & personalized methods to target the audience exclusively.

Ex: Today we can reach an audience by location, age, gender, education, interests, personal information, etc. In fact, we have many advanced strategies to target a very specific audience.

What is its scope in India for Professionals:

As we know that the digital marketing industry is growing, which brings more opportunities to professionals in this industry. following are opportunities available for professionals. To start a career in digital marketing one must have good soft skills and technical skills.

Future Scope of Digital Marketing Career

The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specializations so you will have different options to start your digital marketing career.

Junior & Mid Level Career Options

• Digital Marketing Intern
• Digital Marketing Executive
• SEO Executive
• Link Building Specialist
• Social Media Specialist
• Google Ads Specialist
• Email Marketing Specialist
• Web Analyst
• Online Reputation Executive
• Content Marketing Executive

Higher Level  Job Titles

• Digital Marketing Strategist
• Digital Marketing Manager
• Social Media Manager
• Digital Marketing Head
• Paid Advertising Manager
• Digital Branding Head

Salaries in India:

In India, the average salary of digital marketing professionals is Rs 4,00,000 per annum. For interns/freshers, the realistic salary range of digital marketing professionals will between Rs 1,20,000 to Rs 3,00,000 per annum. As the candidate gain experience in the field, the salary hike can range between 25% to 75% annually depending on the skillset and technical ability of a candidate. Most of the candidates with 2+ years of experience can get a salary between Rs 3,60,000 to Rs 6,00,000 per annum based on company norms.

Experienced professionals who are upgrading skills with digital marketing can expect a 20-30% hike by adding the digital marketing skills & certifications.

Apart from the above list, there are more specialized job roles to choose from in digital marketing. This data shows that there is a very good scope of digital marketing in India for candidates seeking jobs.

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